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Great Value Of The GCC’s Beauty And Personal Care Market
Sunmay International | Updated: Mar 31, 2017

Great Value of the GCC's Beauty and Personal Care Market

Beauty and Personal Care Market

The business of beauty is surging ahead in the Gulf Cooperation Council (GCC), as new research shows there’s increased spending on beauty and personal care products across the region.

According to the latest figures by analysts Euromonitor International (EMI), the retail value of the GCC's beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015. Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment.

The figures include bath and shower products, colour cosmetics, fragrances, hair care, men's grooming, skin care, and sun care, while regional growth is driven by a young and affluent population that has high awareness of fashion and beauty, boosted by media exposure.

That is evident in the UAE, where consumers spent US$2.1 billion on beauty and personal care in 2016 according to EMI, with this set to rise to US$2.7 billion by 2020. The top five categories are fragrances (US$642 million), colour cosmetics (US$400 million), skin care and men's grooming (both US$300 million), and hair care (US$283 million). 

The vibrant market sets the tone and lays the foundation for the return this year of Beautyworld Middle East, the region's largest international trade fair for beauty products, hair, fragrances, and wellbeing.

Beautyworld Middle East 2017 returns after a spectacular run in 2016, when it featured 1,522 exhibitors from 60 countries, and attracted 37,184 visitors from 135 countries, 25 per cent up on the previous year.

The dedicated platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.

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